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With thanks to the O2 Ideas Room for blog posts…

It’s not big. It’s not sexy. But simple is however a little bit clever when it comes to Marketing Communications.

Many People are coming to the conclusion that a lot of the marketing communications that were created towards the end of the Tiger were relatively flabby and lazy. Not sure what to say? Say loads of things! No idea what is the one real consumer benefit that will unlock sales? Well cram ...

With thanks to the O2 Ideas Room for blog posts…

To increase the chance of having a story published, make the editors’, freelancers’, reporters’ or journalists’ job easier by presenting the release in a format and style that appeals to them.

Considerations before writing the press release

1. Why the release is being written: to broadcast information, increase business, update target audiences?

2. Who is the audience?

3. Does the press release contain invaluable or newsworthy information that will be used by the target audience?

4. ...

With thanks to the O2 Ideas Room for blog posts…

Social media is now an enormous and continually-important part of peoples’ lives. Many reading this short article will have a Facebook page or perhaps a LinkedIn profile. However, social media is not simply about posting photos of your latest holiday and following people you are vaguely connected with. It is now increasingly a very important market place for businesses and brands.

When enormous brands like Pepsi and Ford start hiring heads of ...

With thanks to the O2 Ideas Room for blog posts…

I wrote here a while ago about an application developed for the iPhone in the USA which allows consumers judge the responsibility level of a company’s products simply by holding the phone over that product in the supermarket.

Recently I read this article about another app for the iPhone developed by SAP and the Carbon Disclosure Product which shows a breakdown of corporate emissions.

Although we now have so ...

As widely anticipated, the Budget focused mainly on cutting expenditure, but also included various taxation measures. The small business owner was saved from higher taxes but really there was no assistance or incentives given.

• No changes to income tax rates, income levy, or PRSI for 2010.
• Universal social contribution scheme to replace PRSI, the health levy, and income levy to be introduced in 2011
• No change to income tax bands, allowances or credits
• Increase in effective tax rate for ...
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  16
  DEC
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Small Businesses really are running out of  reasons to keep their records up to date.

A quick update of your income and expense history will keep your records straight and provide invaluable insight to you best customers, most frequent expenses, and the health of your business.

Outright.com will take care of the work; simply log in, record your income. and expenses, and go back to work.

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Once again the Revenue have announced an extended deadline  ….

Revenue announced an extension to the return filing and tax payment date for self-assessment customers using the Revenue On-Line Service (ROS). For customers who file the 2008 Form 11 return and make the appropriate payment through ROS for:

• Preliminary Tax for 2009,
• Income Tax balance due for 2008,

the due date is extended to Monday 16th November 2009.

To qualify for the extension, customers must both pay and file through ROS. Where only one ...

Revenue are willing to delay enforcement action or collection of late payment of tax, in cases where a business is experiencing difficulties in meeting its tax obligations because of a delay in receiving a statutory redundancy rebate. Satisfactory evidence of the redundancy rebate due must be supplied to Revenue.

Revenue has advised that to ensure the above arrangements are applied promptly, the business should provide authorisation for payment of the rebate directly to Revenue by submitting a completed application ...

Cheer yourself up! One Easy low cost solution

Here are some ideas for an office spring clean:

• Archive, or even better, delete emails that have been sitting in your in-box for over six months.
• Save attachments directly on to your hard drive.
• Think about the paperwork you will need to keep, for tax and reference purposes, and shred the rest.
• Invest in a shredder to prevent identity theft.
• Back up your files and systems ...
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  17
  OCT
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There is  no point in spelling out what we already know is going on in the economy.

Here’s how I see it.  This year will see the demise of so many businesses, which could  good news for the survivors.  Opportunities will present themselves for those that want to step up and provide exceptional service to grab market share.

With  major stores claiming to be under pressure for sales, it’s still amazing to walk into shopping centres to see all ...

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17
OCT

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