Posts Tagged 'new customers'

7 Top Tips For Keeping And Growing Your Customer Base

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With thanks to the O2 Ideas Room for blog posts…

1. Hire the best. Have and hire only employees who continually impress you with their initiative and competence. Let everyone else go. Increasing profits comes from great employees, not average ones.

2. Establish your R&D Department. Turn your customer service department into the R&D Department of your company. Develop a culture in your business which will encourage lateral thinking.

3. Review Customer issues. Is there a lack of effective communication channels with your customers or is ...

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The Importance of Business Planning

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With thanks to the O2 Ideas Room for blog posts…

While business plans are synonymous with startups, business planning is important for all businesses regardless of their age or maturity. A business plan is essentially a future oriented description of how you intend to trade as a commercially viable operation. Given that the plan is essentially predictive in nature, it will need to contain a number of assumptions which the reader will need to accept as being plausible in the context ...

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Have a Glass of wine

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When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 glasses of wine.

A professor stood before his philosophy class and had some items in front of him. When the class began, wordlessly, he picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They ...

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How to write an effective Marketing Plan.

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With thanks to the O2 Ideas Room for blog posts…

A marketing plan is a core component of a business plan. It relates specifically to the marketing of a particular product or service and it describes:

  • An overall marketing objective
  • A broad marketing strategy
  • The tactical detail related to specific marketing activities
  • The various costs associated with these activities
  • Those tasked with delivering these activities by name

The starting point for any marketing plan is an analysis of the strategic context, as a typical objective for most ...

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A Simple Plan for 2010

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With thanks to the O2 Ideas Room for blog posts…

It’s not big. It’s not sexy. But simple is however a little bit clever when it comes to Marketing Communications.

Many People are coming to the conclusion that a lot of the marketing communications that were created towards the end of the Tiger were relatively flabby and lazy. Not sure what to say? Say loads of things! No idea what is the one real consumer benefit that will unlock sales? Well cram ...

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Better Sales

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There is  no point in spelling out what we already know is going on in the economy.

Here’s how I see it.  This year will see the demise of so many businesses, which could  good news for the survivors.  Opportunities will present themselves for those that want to step up and provide exceptional service to grab market share.

With  major stores claiming to be under pressure for sales, it’s still amazing to walk into shopping centres to see all ...

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