With thanks to the O2 Ideas Room for blog posts…
“What we must decide is perhaps how we are valuable, rather than how valuable we are.” (Edgar Z Friedenberg)
It may take a moment to digest the full wisdom of this brilliant distinction.
However, for businesses in the future, it’s not going to be a case of what is the cost; but more about the value we bring.
Do you ever find that your customers (or employers) are reluctant to talk about the value ...
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