Posts Tagged 'Web 2'

When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 glasses of wine.

A professor stood before his philosophy class and had some items in front of him. When the class began, wordlessly, he picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They ...

With thanks to the O2 Ideas Room for blog posts…

Economic downturns tend to be self fulfilling. We all help to drive market conditions, so if we all decide to ‘batten down the hatches’, and become more risk averse we all contribute to prolonging a downturn. However though it may sound counter intuitive, an economic downturn is as good a time as any to start a new business.  This short article discusses how entrepreneurs can bootstrap their way to success, by ...

With thanks to the O2 Ideas Room for blog posts…

“What we must decide is perhaps how we are valuable, rather than how valuable we are.”  (Edgar Z Friedenberg)

It may take a moment to digest the full wisdom of this brilliant distinction.

However, for businesses in the future, it’s not going to be a case of what is the cost; but more about the value we bring.

Do you ever find that your customers (or employers) are reluctant to talk about the value ...

With thanks to the O2 Ideas Room for blog posts…

It’s not big. It’s not sexy. But simple is however a little bit clever when it comes to Marketing Communications.

Many People are coming to the conclusion that a lot of the marketing communications that were created towards the end of the Tiger were relatively flabby and lazy. Not sure what to say? Say loads of things! No idea what is the one real consumer benefit that will unlock sales? Well cram ...

With thanks to the O2 Ideas Room for blog posts…

I wrote here a while ago about an application developed for the iPhone in the USA which allows consumers judge the responsibility level of a company’s products simply by holding the phone over that product in the supermarket.

Recently I read this article about another app for the iPhone developed by SAP and the Carbon Disclosure Product which shows a breakdown of corporate emissions.

Although we now have so ...

Small Businesses really are running out of  reasons to keep their records up to date.

A quick update of your income and expense history will keep your records straight and provide invaluable insight to you best customers, most frequent expenses, and the health of your business.

Outright.com will take care of the work; simply log in, record your income. and expenses, and go back to work.

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What do FreshBooks, Shoeboxed, BatchBlue, MailChimp and Outright all have in common? Aside from being Web 2.0 businesses who serve the small business market, they are also the founding member organizations of The Small Business Web.

An exciting initiative that launched earlier this year, The Small Business Web is a partnership of businesses dedicated to upholding a central tenet: “A passion for customer service, an excellent ...