Better Sales

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There is  no point in spelling out what we already know is going on in the economy.

Here’s how I see it.  This year will see the demise of so many businesses, which could  good news for the survivors.  Opportunities will present themselves for those that want to step up and provide exceptional service to grab market share.

With  major stores claiming to be under pressure for sales, it’s still amazing to walk into shopping centres to see all of the following

1.    Staff who don’t acknowledge me entering the store.
2.    Getting answers such as, “if it’s not on the shelf, we don’t have it.”
3.    Not offering to up sell or cross sell when I present goods at the till.
4.    Not advising me what new stock is on the way in.
5.    Not asking if I would like to be on a mailing list.
6.    Staff too busy texting on their phones to check if I needed help.
7.    Price tags showing the sterling and euro price at the wrong conversion rates. Everyone looks at the price tag, so what a great place to put a big sign saying, “We are now going to rip you off on the exchange rate, thank you for being a sucker for coming in here.”

These are then the very same companies who will blame the recession for all their woes.

The need to be more customer orientated is huge right now.

Any comments welcome..


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