With thanks to the O2 Ideas Room for blog posts…
What does Duct Tape Marketing mean and what is its relevance to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea.
What is Duct Tape Marketing?
Duct Tape Marketing is the name of the best-selling small-business-marketing guide from John Jantsch. ‘Duct Tape’ is, of course, a fabric-reinforced vinyl tape (typically black or silver grey) that is renowned for ...
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